Sergey Mazur
Founder building the identity layer for the agentic web — and an operator-investor backing early-stage IT.
Sergey Mazur helps people — and AI — find the right humans. A deeply technical serial founder who has spent a decade making people and profiles findable: from an Instagram profile-analytics tool (the original Picaton, 2014) to today's Picaton, a consented, AI-readable identity layer accessible to humans and AI agents via MCP. Alongside building, he backs the same space as an operator-investor. One throughline — discovery and identity — expressed in several roles.
Roles
One throughline — discovery and identity — expressed in several roles. Pick the one that fits why you’re here.
Founder & CEO, Picaton
Building the consented, AI-readable identity layer for people
Multiple living profiles per role, one-tap sharing of the relevant one, and an opt-in, semantically searchable directory exposed over MCP — so humans and AI agents can find and request an introduction to the right person, with contact details never exposed by default. A long-held conviction (the original Picaton, 2014) rebuilt for the AI/MCP era.
CTO, Avalin
Interactive 3D digital copies of residential complexes for real-estate sales
Avalin turns property catalogs into interactive 3D experiences — virtual tours, apartment selection, 'real view from the window,' first-person walkthroughs — on web, PC and sales-office touch tables, integrated with CRM and mortgage calculators. Built with Unreal Engine and WebGL, on a deep high-load systems-engineering foundation.
Tracker, mentor & angel investor
Backing and mentoring early-stage IT founders
Trackers Lead at BrainBox.VC (a CBR-licensed crowdinvesting platform for early-stage Russian IT startups) and an angel investor in several IT startups. Mentors and tracks early-stage teams and sharpens pitch decks — with an operator's perspective spanning product, technology and go-to-market, not only investment.
Off the clock — @car_o_van
Overlanding & travel across the Caucasus and beyond
Runs @car_o_van, an overlanding travel blog — road-tripping the Caucasus and beyond (Georgia, Turkey, Dubai) with a rooftop tent, sharing favourite stops, camp spots, restaurants and hotels along the way.
Find me when…
You're an investor looking for a founder building the people/identity layer for the agentic web (MCP-native) — Picaton is currently raising.
You're an early-stage IT founder who wants a mentor / tracker / angel who has actually built and scaled products.
You need a deeply technical founder/CTO across applied AI & MCP, real-time 3D (Unreal, WebGL), or scaling high-load infrastructure.
You want to talk agent-mediated discovery, privacy-first identity, or making people and brands findable by AI (GEO/AEO).
Get in touch
The fastest way to reach me is LinkedIn. This hub is built on Picaton — the consented identity layer that lets a person be found by the right people, and the right AI.